Business development is a systematic activity in order to enhance the competitiveness of their businesses which is unprofitable in the short term, but in medium and long-term supports the company to be positioned correctly. If this activity is supported with an effective business plan and adequate resources it is extremely important for any business wanting to grow and develop.
Business is actually generally established and developed on ideas, but in time, business blindness occurs and leads to the fact that opportunities and threats in the environment remain unnoticed. Yet one should always have his eyes on the market and developments and put into fore innovative ideas to ensure growth and development of the business. Sometimes, this may be a "new product", and sometimes it may be a change in the form of doing business, and sometimes it may be a revolution in service. In particular, the extraordinary developments experienced together with advances in technology, are very vital examples of this.
Business development is not realized by employing a person who has this title. If the Business, does not support business development in a systematic way and in the highest level, then production problems will be experienced. At this point, both representing the highest level of business function and carrying out activities within the framework of a particular model is gaining importance. Business development, taking into account all these, is the most important function for the companies to achieve the "guarantee of existence" in the future.
It is not a surprise that enterprises with 5-10 years of history of which we never had heard their names make it more valuable than age-old giants at a time. The world experiences a transformation in every sense and the effect of this phenomenon will continue to change people’s lives in both economic and social sense. Intersections of opportunities lying under these changes with the related business sometimes will lead to new seas for the emergence of new businesses and sometimes will lead to pitfalls which will cause the destruction of businesses.